Water pollution is increasing. Why is water purifier still so low in China?
Time:2018-10-16
Views:1545
With the improvement of people‘s living standards and the enhancement of health and environmental protection awareness, especially the importance of water resources safety, the water purifier industry has attracted more and more people‘s attention. The water purifier industry has also been favored by many investors. The water purifier industry in China has also developed rapidly.
However, the water purifier has entered the domestic market for more than 20 years, and the urban comprehensive occupancy rate is less than 10%. There are several main points in the analysis and summary of the deep clean water purifier.
First, consumers do not understand.
As a market worker, he collects information about water pollution and contacts people who are concerned about water pollution at all times. He feels that water pollution is very serious and needs water purification equipment very much. However, many people in this circle do not know that water pollution has affected themselves.
According to a questionnaire, one of the questions asked was whether we knew our tap water was contaminated and affected our health. As a result, 90% of the young, 70% of the middle-aged, 50% of the civil servants and 40% of the relatively successful respondents did not know.
This shows that there are two circles in the water purification market. One is that we, who work in the water purification market, have a better understanding of tap water pollution. The other is a circle dominated by the above groups, most of whom do not know about tap water pollution.
Two. Drinking habits
Habit 1: Most people keep faith in tap water and think it‘s the same as it was 30 years ago, though it‘s not.
Habit 2: Most people still boil water to drink as the best protection of health, although the heavy metal, organic pollution can not be solved by boiling.
Habits are stubborn and can‘t be solved in a minute, unless there‘s a lot of serious water pollution-related illnesses going on for some time to come.
Three, consumption concept
Health-conscious people are bound to pay attention to the harm of water pollution to the human body. These people are the main consumers of water purification equipment in the market, accounting for less than 5% of the population.
Most people don‘t pay much attention to this. The core factor is that, in addition to the two reasons mentioned above, the fact that drinking tap water today won‘t cause any illness tomorrow, the day after tomorrow, or next year is not included in their daily thinking. The lack of attention to health has led them to not consider buying water purification equipment for the time being.
Four, consumers are in trouble.
Trouble 1: there are too many products in the market, so many fake and shoddy products.
Trouble 2: Installation requires certain conditions, but also requires professional personnel to long-term after-sales, often have trouble, think of this matter, put it off.
Trouble 3: poor performance, failure, accident no one to manage, at the end of the last century there were many water purifier manufacturers, merchants sold equipment on these problems, pit a number of people, there are still great negative effects, distrust caused by fear of trouble.
Five, professional degree is not enough.
Employees are unprofessional, without professional and systematic training, mostly the sales discourse provided by the manufacturer. All the speeches are carried out around their own products, which leads to some of the sales process is not clear, some exaggerated, consumers feel impersonal, it is difficult to believe what you said, most of all. After that, they simply did not buy it.
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